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Nikita Dragun Morgan Lieberman/Getty photographs

  • Nikita Dragun has been on YouTube for eight years. She first joined in 2013.

  • In that point, she s grown an viewers of thousands and thousands and launched a company.

  • She has also been at the core of a large number of controversies, from blackfishing to pandemic partying.

  • discuss with Insider s homepage for greater reports.

  • Nikita Nguyen, more suitable known as Nikita Dragun, begun her YouTube profession in 2014 by using posting makeup tutorials. She found success on the platform round 2015 after she came out as transgender.

    Dragun has grown her platform on YouTube to three million subscribers. She s labored on a number of brand offers and enterprise ventures, together with launching her own cosmetics line, Dragun attractiveness, in 2019.

    Dragun joined TikTok in may additionally 2020, and has because accumulated 13 million followers greater than she has on some other platform. She is presently a member of the Hype house, a TikTok creator collective starring in an upcoming Netflix display.

    despite her success as an influencer, the 25-yr-historic has because develop into the area of multiple controversies together with accusations of "blackfishing" a practice which contains artificially darkening the skin as a way to seem a unique race, or racially ambiguous together with partying all the way through the coronavirus pandemic and feuding with different YouTubers online.

    listed here are the entire controversies Dragun has been involved in due to the fact that 2014.

    March 2017: Dragun became accused of blackfishing in promotional photographs for a Jeffree star Cosmetics campaign.

    In March 2017, Dragun posed in promotional images for the unlock of an eyeshadow palette referred to as Androgyny from Jeffree megastar Cosmetics. She posted one of the photographs from the shoot on her Instagram and changed into immediately faced with accusations of blackfishing as people believed her dermis seemed exceedingly darker than ordinary.

    Blackfishing is a kind of cultural appropriation whereby people who are not Black artificially darken their dermis to seem Black, biracial, or racially ambiguous.

    Story continues

    Dragun replied to the criticism in a press release to "Seventeen," through which she stated that she was "disenchanted" by way of the backlash she received as a result of the crusade.

    "it be very unlucky that a section of the neighborhood is deciding on to interpret and liken my graphic in Jeffree celebrity s campaign to blackface," Dragun wrote within the e-mail.

    She observed that the message of the campaign was alleged to be about inclusivity and that the "inventive design for the imagery called for prime distinction between light and shadow, and low lighting fixtures, which lends itself to creating a temper for the imagery."

    Dragun ended by using asserting she is pleased with her Vietnamese and Mexican roots and that she turned into disheartened "that any person would decide to critique the inventive design of this tremendously inclusive crusade, rather than have a good time the range in it."

    may additionally 2019: Dragun faced criticism for talking out in favor of James Charles as he lost millions of subscribers following Tati Westbrook s "Bye Sister" video.

    Nikita Dragun (left) and James Charles (appropriate) James Charles/YouTube

    The very public feud between attractiveness YouTubers Tati Westbrook, James Charles, and Jeffree superstar which has turned into dubbed Dramageddon 2.0 kicked off after Charles promoted the vitamin supplement business Sugar undergo Hair on an Instagram story. The company is a right away competitor of Westbrook s Halo attractiveness, so she said she noticed his endorsement as a betrayal.

    Westbrook posted a video titled "Bye Sister" on may also 10, 2019, which featured explosive allegations towards Charles accusing him of, among different things, predatory habits against straight men. Star claimed a stake within the drama and recommended Westbrook s claims whereas adding that he felt Charles was a "hazard to society."

    Charles lost over a million subscribers and Westbrook won over 4 million after the video turned into posted, in response to Social Blade, a domain that tracks YouTuber s subscriber counts.

    In his rebuttal video, "No greater Lies," Charles observed the endorsement turned into a part of an change for an "Artist" move at Coachella. He spoke of the pass gave him entry to a VIP section that had extra security which helped him prevent being "mobbed" by way of enthusiasts.

    Dragun came to Charles defense saying she become the grownup who related him with the brand.

    "Heard a condition obligatory some clarification," Dragun tweeted amid the drama. "My chum was in an emergency and texted me in the moment... Unluckily since @dragunbeauty used all of our marketing funds on the delusion, I linked him with Sugar undergo Hair. Nothing shady."

    despite the fact Dragun offered screenshots, social media users nevertheless mentioned they thought Charles become lying. In the screenshots, Charles may also be viewed asking Dragun for just a few additional passes from Sugar endure Hair in exchange for a post on his Instagram story, however now-deleted screenshots of Twitter messages purportedly between Charles and anonymous YouTube drama channel Tea Spill noticed Charles say that the company reached out to him first.

    Many YouTube viewers observed they concept Dragun become lying and had created fake screenshots of textual content messages. She spoke back returned with a tweet that spoke of, "[You] basically think I actually have the time to fake texts? The simplest factor I edit is my waist on facetune sis. They ve the display recording of the messages."

    August 2019: Dragun confronted backlash for putting a Black man on a dog leash on the MTV Video track Awards.

    In 2019, Dragun attended the MTV Video tune Awards with three men on leashes. Some of the men changed into Black, which Dragun automatically confronted backlash for.

    "Black men on chains isn t a pretty good seem," one adult wrote on Twitter.

    a further grownup commented that the outfit changed into inappropriate, "considering that the latest news cycle about a Black man led with the aid of rope, via police, via a city and of course the lengthy background of treating Black americans like cattle. @NikitaDragun here s absolute trash."

    The Twitter person was referring to a viral incident in Gavelston, Texas that befell past that month. In a video shared extensively on social media, two police on horses had been seen leading a Black man on a rope.

    according to Seventeen, Dragun wrote on her Instagram story in August 2020 that she only knew she changed into going to the awards show three days prior. The booklet said that Dragun additionally outlined that the outfit was impressed via a look that Snoop Dogg arrived at the 2003 VMAs in in which he walked with two ladies on a leash.

    She also pointed out the outfit took inspiration from her ex-boyfriend, whom she referred to once unfold a rumor that she "employed" him to be her boyfriend. Dragun reportedly delivered that she "ended up making the most controversial and talked about moments of the 2019 MTV VMAs and may always be popular because the girl who walked guys on diamond leashes."

    September 2019: Dragun turned into accused of cultural appropriation and known as out for donning field braids.

    In September 2019, Dragun faced criticism after she turned into photographed attending big apple style Week wearing field braids a hairstyle that s customarily worn by Black women and was accused of cultural appropriation. Dragun is half-Mexican and half-Vietnamese.

    After she become called out, she posted a photo of herself in the braids on Instagram and claimed that she wore the hairstyle to "display my love and appreciation for the entire attractive black ladies in my existence" in a prolonged submit defending her use of the hairstyle.

    "i used to be inspired to try this box braid wig because I discover it so desirable," she wrote in the caption. "Too commonly there may be a double commonplace when a different adult takes thought from black culture. All of sudden it s a new trend or or not it s renamed to be something else."

    She went on to claim that hearing studies of Black ladies getting despatched domestic from faculty or work as a result of their coiffure became "beyond disheartening." She entire by asserting that she would proceed to use her platform "to unfold awareness and equality for all but mainly for women."

    Some discovered the commentary to be enough, with one person commenting, "thank you, credit is all we need," while others went on to name her "anti-Black." Some individuals felt the response didn t do a lot to rectify the circumstance. "I do not get why americans consider here is a method to "recognize" our subculture," an Instagram user commented on her picture. "it just makes you seem ignorant and dull since it s now not made to your classification of hair, your hair is going to fall out."

    June 2020: A Twitter feud broke out with influencer Daisy Keech, who became on vacation with Dragun s ex-boyfriend.

    On June 14, former Hype house member Daisy Keech posted a photo of herself on vacation in Mexico with Dragun s ex-boyfriend, mannequin and truth television celebrity Michael Yerger.

    the following day, Dragun tweeted, "I ain t even mad once I see my ex with one other woman. Such as you bout to be just as embarrassed as i used to be for those who discover what he s basically about."

    Keech quote-tweeted Dragun s tweet saying, "Nikita, anything took place is in the past. There s no should tear others down. I hope that you could move on and be chuffed. We in fact desire you the surest."

    Yerger also answered to the tweet, saying, "You still love using that be aware ex. Lmfao, it s been a ways too lengthy to maintain bugging about an historic hoax. Desire you the highest quality Nikita."

    In an October 2018 video titled "I employed a Boyfriend," Dragun talked about she hired Yerger to be her boyfriend and found him on "Craigslist." however in a March 2019 video, she claimed it turned into a funny story. "It turned into simply a really terrific video title," she stated.

    She demonstrated the two broke up in July 2019. She observed in a video saying their breakup that he was the usage of her to increase his personal career.

    StylesRant.Com said that Yerger verified this by using writing in an Instagram story, "Let it be standard that my lifestyles was altering for the superior at this element. Just a few tags from her and she or he changed into opening doorways for me left and right. I relatively a great deal received brought out of the woodwork from her fake boyfriend conception."

    After the from side to side between Keech, Yerger, and Dragun, the Dragun splendor founder asked her followers not to tag her in issues relating to her ex-boyfriend. "i go to ask only 1 time, in fact properly, if you see anything else with my ex, or whatever thing, simply do not tag me, just don t," the 25-yr-ancient influencer wrote. "do not have interaction ... I am to this point previous all of that circumstance. I m if truth be told so satisfied. I do know everyone can inform."

    July 2020: Dragun become accused of being disrespectful to Catholicism over candle merch.

    On July 13, Dragun s beauty line Dragun elegance posted a video on Instagram promoting a product called "Saint Pu---stunt Candle." The candle featured an image of Dragun stylized to look like a saint. It became part of a vogue which noticed unbiased agencies and Etsy stores change the faces of saints with these of celebrities like Kim Kardashian which she bought backlash for advertising Jonathan Van Ness from "Queer Eye," and the "Golden girls" characters.

    Some individuals argued that the fashion changed into disrespectful to Catholicism. Dragun s put up become stuffed with comments like "the indisputable fact that she brushed aside each person s emotions and nevertheless posting this disrespectful shit to our faith speaks volumes," and, "To each person who purchased them wtf do yall not care if an influencer disrespects an entire ass religion???? Like whaat??"

    Dragun on no account addressed the controversy.

    July 2020: Dragun was accused of attending a Hype house celebration during the pandemic.

    all through the coronavirus pandemic, some social media influencers defied public-fitness guidelines and threw huge events. On July 21, the Hype house threw a party for buddy and housemate Larri "Larray" Merrit s 22nd birthday.

    The party became attended with the aid of a handful of great influencers including Dragun, James Charles, Tana Mongeau, Charli, Dixie D Amelio, and Emma Chamberlain.

    YouTuber Tyler Oakley called out the noted partygoers including Dragun on Twitter and advised them to use their platforms to "inspire responsibility throughout a worldwide pandemic."

    Merritt responded and vowed to do more advantageous. "I have in mind one hundred% the place [you re] coming from and it changed into a dumb element to do," Merrit answered to Oakley. "i will be able to do more suitable and may basically take this shit severely. Respect you Tyler, a lot love."

    Dragun confronted backlash for being one of the creators that attended the birthday celebration and certainly not addressed the controversy.

    July 2020: Dragun turned into accused of attending yet one other pandemic party.

    below a week after Dragun and multiple influencers have been referred to as out for the maskless birthday celebration at the Hype residence, Dragun attended a celebration for former Hype condominium member Mia Hayward.

    Social media clients have been short to send criticism Dragun s means. One commenter tweeted, "Nikita Dragun lady you have a platform. Use it for good & telling americans to put on masks & stay home in quarantine & six toes aside when in public. Now not for throwing a party and showing it off all to your Instagram story all over a world pandemic."

    Defnoodles, an influencer watchdog account on Twitter, stated that she responded to the criticism asserting "I simply embellished the appropriate ground of the Hype residence. The only individuals that got here already lived there."

    October 2020: She tweeted out What race should I be? and garnered a ton of backlash.

    Nikita Dragun changed into accused of digital blackface after appearing in a 2017 Jeffree star Cosmetics crusade. Instagram/@nikitadragun

    In October 2020, Dragun requested her followers "what race" she may still be that day in a when you consider that-deleted tweet. This adopted outdated accusations of blackfishing and cultural appropriation.

    The tweet was instantly met with blackash from her followers and fellow YouTubers including Black attractiveness YouTuber Nyma Tang who quote-tweeted her, asserting, "This sh-- is not funny."

    Dragun later spoke back to the criticism she acquired for her tweet saying she became "uninterested in having to preserve myself on each publish" as a result of she is mixed-race. "My mom is mexican. My dad is asian. I m combined. The conclusion. Bye."

    Social media users then posted photographs by which she seemed paler in may additionally 2020 than in September of the equal year, when her dermis seemed to be lots darker.

    Dragun replied to one of the most tweets with a side-through-side of her own with the caption, "iciness vs. Summer," sharing photographs of her before she transitioned by which she gave the impression to be paler in the iciness and darker in the summertime.

    On dissimilar activities throughout the pandemic, Dragun changed into pictured devoid of donning a mask.

    Dragun did not wear a masks at lots of the gatherings she attended right through the pandemic.

    In a September 2020 interview with influencer paparazzo Hollywood fix at Saddle Ranch restaurant, a favored influencer hotspot in la, she approached the digicam and not using a mask and became asked via an worker distinctive times to place a mask on.

    Dragun also joined the large variety of influencers and celebrities that traveled for brand new 12 months s Eve in 2020. She vacationed in Miami and become spotted maskless in a resort elevator.

    "every person s gonna yell at me as a result of i am now not donning a mask," Dragun may also be heard asserting.

    In February 2021, Dragun used a small face shield as a masks, however become criticized for not donning it accurately and continually relocating it away from her face for photographs.

    Most recently, on two activities less than per week apart, Dragun changed into seen using her palms as a masks.

    February 2021: Dragun was referred to as out for blackfishing once once more

    Dragun posted a photo of herself on Instagram promotion a face powder from her Dragun Cosmetics line in February 2021.

    She changed into again met with accusations of blackfishing. "awaiting Nikita Dragun to get cancelled for the 100000th time for a similar element," one grownup wrote on Twitter.

    yet another social media consumer accused her of doing blackface. "can t believe Nikita Dragun remains getting away with doing Blackface within the year of our lord 2021," they pointed out.

    Dragun did not touch upon this controversy.

    February 2021: Dragun threw a birthday party during which people gave the impression to be maskless.

    For her 25th birthday, Dragun threw a celebration with super visitors together with Hype condominium contributors Thomas Petrou and Merrit, YouTuber Patrick Starr, and influencer Tana Mongeau. The birthday celebration also featured Dragun coming out of a vagina-shaped door.

    video clips of the evening have been shared across social media and featured the influencers getting very close to every different without wearing masks. One video confirmed Starr and Mongeau kissing after which Mongeau can be heard saying, "And what the fu-- about it?"

    YouTuber Chris Klemens referred to as Dragun "lame and sh----" in a tweet the day after the celebration.

    Following criticism, Dragun posted a photograph of COVID-19 exams with textual content that examine, "All my guests were tested."

    March 2021: Dragun grew to be embroiled in a feud with Trisha Paytas.

    MEGA / Getty photos, Trisha Paytas / YouTube

    because the 2d season of Dragun s Snapchat exhibit "Nikita Unfiltered" premiered, she posted an Instagram story that pointed out, "cancel me as many times as u need... My demonstrate remains operating."

    YouTuber Trisha Paytas mocked Dragun s show, replying to a DefNoodles tweet that captured Dragun s Instagram story put up and using the quote-tweet function to assert, "On Snapchat" with a laughing emoji.

    Dragun then answered to Paytas tweet announcing that her demonstrate had "30 million viewers" and a billboard on sunset Boulevard. She then claimed Paytas became making an attempt to negate the success of a transgender woman.

    Dragun referenced a 2019 video in which Paytas noted they recognized as a transgender man when she tweeted again, "Trisha have not u carried out satisfactory to the Trans neighborhood? There s no deserve to downplay mine or any Trans lady s accomplishments. Chuffed #TransDayOfVisibility @trishapaytas." Paytas has for the reason that come out as non-binary.

    both entered a lower back-and-forth Twitter spat through which Paytas brought up Dragun s pandemic partying and silence on controversies surrounding Charles and the Lopez brothers all of whom had been accused of inappropriate actions with underage lovers.

    The drama endured for hours and other YouTubers grew to be involved together with Jackie Aina, Dustin Dailey, and Paytas H3 podcast co-host Ethan Klein.

    April 2021: A Hype house Netflix show turned into introduced, resulting in backlash.

    Netflix announced on April 22 that it can be releasing a new fact television demonstrate founded across the TikTok creators in the Hype house.

    The creator collective become co-centered in 2019 by means of Thomas Petrou, Daisy Keech, Alex Warren, and Chase Hudson (aka Lil Huddy) who became rumored to date Charli D Amelio and has these days begun his musical profession with two singles. Terrific members covered both of the D Amelio sisters and the Lopez brothers, who re due to the fact that not part of the collective.

    The TikTokers who are at present a part of the Hype house include Dragun, Merrit, Alex Warren, Hudson, Kouvr Annon, Sienna Mae Gomez, Petrou, and Jack Wright.

    After the show become introduced, Netflix confronted pushback and criticism for giving the Hype house a reveal however canceling some of their favorite suggests like "The Society." Social media clients claimed they would be canceling their subscriptions.

    Dragun spoke back to the pushback asserting, "You cannot get mad at people for profitable and succeeding, and in case you do, you re actually identical to a hater."

    read the usual article on Insider


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